My name is Iaia and I grew up in the North of Italy. I am currently living in a small village between mountains and sea in the beautiful island of Mallorca. I still have a foot in Madrid though, where I spent ten years working as freelance photographer and art-director.
My experience covers projects for advertising, commercial brands and private clients in a wide range of fields: creative portrait sessions, product, food, interiors, lifestyle photography and storytelling with a focus on social and web content.
I am a passionate story teller especially if the subjects are makers, inspired creators or cooks. I love shooting with natural light and fulfill my pictures with organic but lively chromatic palettes and textures.
I am a self taught photographer, in fact I am an architect and I collected my degree in Design and Architecture studying between Milan and Berlin. During those years I discovered analogic photography, which was my point of departure, and later on, I started to work as photo editor for a fine art studio. It came slowly and naturally to transform my visual expertise into a real work once I moved to Spain.
One of the things I spontaneously took away from my home country is our typical indulgence around the table and this capability of talking about food and related contents for hours, literally. I suppose it was natural at some point to mix my love for photography and my curiosity around food themes. Since I started my own food blog under the name of Picniquette I continued to feed and grow my passion for food photography and styling and all the products related with this content.
When I am not shooting or traveling, I enjoy spending my time cooking to gather people, especially on a picnic;), taking care of my veggies backyard small garden, playing cello or having slow walks to the beach or to the mountain around my village foraging wild flowers and edible plants.
You can also follow my Instagram feed where I post my everyday life.
My photography and events has been featured on Vogue.es, Elle, El mundo and many other magazines & blogs dedicated to lifestyle.